My name is Martin Ružička and I am a graphic designer specializing in designing brand identities. My favorite part of my profession is creating logos, since it requires to come up with a simple solution for a complex problem using conceptual thinking.
I designed the brand identity for DDM4SME as part of a class called Graphic Design and Multimedia Project at Masaryk University in March 2021, where I won the internal competition for the DDM4SME Visual Identity.
Building the identity concept
First, I established few keywords that represent the project and could be used in building of the identity.
- Digital Education
- Data digitization
Based on these keywords I selected objects and/or colors.
- Laptop / Cyan
- Paper data turning into digital data / White
Since the project goes under the name DDM4SME, it does not need any complex symbol, so I had to come up with purely typographic logo. I decided to work with the 4, because it nicely divides the name. I modified the 4 to have a reminiscence of objects related to the project and to be visually interesting and memorable.
The rest of the identity works with the triangular shapes with same angle as the 4 and in vibrant colors I established in the beginning.